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Mobile Technology News, March 8, 2015

As developers for tablets and smartphones we like to keep abreast of the latest mobile technology developments . This is a daily digest of mobile development and related technology news gathered from the BBC, the New York Times, New Scientist and the Globe and Mail to name a few. We scour the web for articles concerning, iPhone, iPad and android development, iOS and android operating systems as well as general articles on advances in mobile technology. We hope you find this useful and that it helps to keep you up to date with the latest technology developments.

  • Best Tweets: What Women Said On Twitter This Week
    The women of Twitter are having a rough week. Audrey Farnsworth was definitely struggling when she tweeted, “Every day I accidentally play a game called ‘what’s the stupidest sentence I can say to another human person today.'” We totally feel you.

    Allison Raskin was not in the mood, tweeting, “You know those people who are emotionally shut down and closed off? They’ve really got it figured out.” Ugh, truth.

    For more great tweets from women, scroll through the list below. Then visit our Funniest Tweets From Women page for our past collections.

    No thanks, therapy I’ll just keep seeking validation from strangers on the Internet.

    — Annee (@Annekinns) March 2, 2015

    Sure sex is good but have you ever had someone scratch your back for a long time.

    — Raspberry Jam (@Jenny4ashley) March 1, 2015

    There’s 4 sides to every story…

    Mine, his, the alcohols and my ex-mother-in-laws

    — Tammy (@OkieGirl405) March 2, 2015

    Get his attention by writing all your texts like BuzzFeed headlines.

    — Hot Breakfast (@amydillon) March 2, 2015

    You know those people who are emotionally shut down and closed off? They’ve really got it figured out.

    — Allison Raskin (@Allison620) March 6, 2015

    “What do you think Hillary Clinton’s email is? hillz4realz@aol? ” — @Xtina_Anderson

    — Jessica Samakow (@jsam1126) March 4, 2015

    What I am learning is that literally every woman who hit puberty during or after 1992 has extremely sexual feelings about the film Newsies.

    — Katie Coyle (@krcoyle) March 5, 2015

    If you could invite 3 famous people living or dead to a dinner party, STOP HAVING DINNER PARTIES AND USE THOSE POWERS FOR GOOD

    — sarah_haskins (@sarah_haskins) March 2, 2015

    hoping my boss reads that last “go tit!” email as “got it!”

    — Kendra Cunningham (@kendracomedy) March 6, 2015

    if you see me walking down the streets of nyc muttering to myself, don’t worry… just practicing my TED Talk.

    — Monica Lewinsky (@MonicaLewinsky) March 6, 2015

    DONT YOU WALK AWAY FROM ME WHILE IM MAKING EYE CONTACT WITH YOUR DOG

    — Alison Agosti (@AlisonAgosti) March 2, 2015

    Tell me more about how the barista misspelled your name.

    — Quinn Sutherland (@ReelQuinn) March 5, 2015

    *finds message in bottle* “NEW BOTTLE WHO DIS”

    — Eliza Bayne (@ElizaBayne) March 4, 2015

    Hinder: an app that locates available singles nearby who will stall your life in some significant way

    — Aparna Nancherla (@aparnapkin) March 5, 2015

    Water in a wineglass; that’s fun. Could you also bring me my arch nemesis in the body of an adorable baby?

    — erin whitehead (@girlwithatail) March 6, 2015

    “By the way, I never really liked you,” she said, as the door of the spaceship closed.

    — Karen (Tozzi) (@karentozzi) March 4, 2015

    my life is that moment in a romcom when he lists all the annoying things i do but he never gets to the “but i love you anyways” part

    — Kelgore Trout (@KelgoreTrout) February 28, 2015

    Is making the jerkoff motion at every phone call and email I get at work considered cardio?

    — OhNoSheTwitnt (@OhNoSheTwitnt) March 4, 2015

    Every day I accidentally play a game called “what’s the stupidest sentence I can say to another human person today”

    — audrey farnsworth (@audipenny) March 5, 2015

    A poem is the most beautiful way to tell someone you’re pretentious.

    — (maura) (@behindyourback) March 3, 2015

  • Cue shows Apple Pay, taunts Samsung Pay at Oracle Arena
    Apple Senior Vice President Eddy Cue made an appearance at Oakland, California’s Oracle Arena, and showed off the Apple Watch’s Apple Pay functionality — and took a veiled swipe at a competitor at the same time. Sporting the stainless steel model of the Watch, Cue showed how the device functions with the iPhone 6 series family, as well as confirmed an important detail of how the Apple Watch will bring Apple Pay to the iPhone 5 series of phones.



  • IDG's Chief Content Officer: Separate Content Marketing From Marketing
    Since our first CXOTalk show launched in 2013 with Guy Kawasaki, I have interviewed 12 startup founders/CEOs, 15 Fortune 250 executives, 28 Chief Information Officers, 10 technology analysts including Group Vice Presidents from Gartner and IDC, seven venture capitalists, six bestselling authors, one Emmy award winner, one Brigadier General and one NBA team owner. After hosting our 100th episode last week, we can now add to that impressive guest roster, our first Chief Content Officer, John Gallant of IDG Communications.

    2015-03-07-1425738085-6610421-123north.png
    John Gallant, Chief Content Officer – IDG Media US

    As Chief Content Officer for the largest technology publishing company in the world (IDG literally publishes in every continent), Gallant (Twitter: @JohnGallant1) works with editorial teams to set content strategy and figure out how to leverage social and mobile as he determines the overall content strategy that drives the business of IDG in the U.S. The print industry has been completely re-vamped by digital transformation. With just one print publication left today, CIO Magazine, IDG has reinvented itself and continues to serve their audience using a rich array of media such as web-based tools, social media, podcasts and events.

    Content is so important, not just to marketing, but to all businesses looking to drive successful outcomes. More and more companies are realizing the importance of quality content and the role it plays in building that ongoing relationship with their customers, however when you look across the technology landscape, there are a lot of people covering a lot of similar technologies. IDG differentiates their brand by focusing on delivering high-value content targeted for specific audiences that is not being delivered by another brand in the market.

    Gallant’s message is clear, “Like everything else, the media has gotten to be less about mass and more about targeted, and it’s all about targeting the message and targeting the people that you’re trying to reach.” He offers incredible advice in terms of content and marketing and how to sustain and grow relevancy.

    7 ways to develop and sustain relevant content

    1. Develop a content strategy – Corporations have trouble separating the content marketing from the marketing. Gallant says that there’s a role for content in marketing, if you define marketing as establishing and building that relationship in finding those audiences. But he points out that the content itself can’t be solely used for marketing. That content has to provide a value to the audience. Corporations need to invest time in content and the number one thing is having a content strategy which starts with defining who you are trying to reach.

    “What you’re trying to find is who is the reader and what am you doing for that reader. Once you understand those things then you start to look at the tactical issues of what are the best ways to deliver that – what comes through social, what comes through video, what comes through how to versus case studies versus Q&A verses white papers and things like that. But I think far too often, those initial questions of who are we trying to reach and what are we trying to do for them are just not answered.” – John Gallant

    Gallant sees this day in and day out because virtually every company in the market thinks they need to reach CIOs: “Whether they are making a $1.99 app or a $2 million ERP system, they still think they need to reach a CIO and they don’t really understand the dynamics of who their buyer is and what they should be saying to that buyer.”

    2. Use stories that shake things up – In such a crowded and competitive content landscape, IDG differentiates itself by the quality of their journalists as well as by the quality of the content. Content marketers stand to learn a lot from traditional journalism and when it comes to creating content, Gallant says that the big question that has to be answered by journalists and marketers alike is, “Why are we covering this?” When deciding on where to invest your time when it comes to content, it needs to be something that provides value to your target audience.

    IDG has a concept of stories that shake things up – the stories that they delivered that nobody else would deliver to that audience and Gallant says, “If you can’t point to those types of stories, you’re not differentiating the content and you’re not delivering something that’s going to build that engagement with the audience.” IDC applies this filter to every single thing that they do, because with an infinite number of choices that can be made about what to cover, how to cover it and went to cover it, the most important decision always needs to be why are we covering it.

    3. Be in it for the long-term – Gallant feels that one of the challenges with corporate content is that too many people think it is quick and easy and they are focused on short-term gains. He says that the brands at IDG have value because they have been building relationships and delivering value to their audience for years, so the audience has come to trust and rely on them. “That’s not something you can do overnight and you can’t do that with five pieces of content, or two webcasts or eight tweets,” says Gallant, “these are things that are going to require a commitment to do well and corporations need to put aside the momentary gain for the long-term value of building that relationship.”

    Gallant’s advice to corporate content providers is to think about the different types of content that are of value to the audience, and he says it’s not just about new products. You could probably glean a wealth of information from your customer service folks about issues that customers are dealing with all the time and creating content around those issues is a huge value to your organization – it cements the current customer relationship and it opens the door to a new customer relationship because you’re answering questions that probably a lot of buyers have.

    4. Measure content effectiveness with digital KPIs – The beauty of digital content is that it improves the ability to use data and analytics to make connections between the content and the result of that content. Gallant says that in many ways their editors have become analytics folks, using a variety of tools to track social engagement with their content and to see how their stories are trending. They look at a wide variety of KPI’s on a daily, weekly and hourly basis to make sure that the audiences are engaging and also to capture spikes of interest in particular topics and in particular stories. You can see from the analytics what people are consuming, even to the point where they dropped off on an article or where you lost them in an article.

    “On the business side, people are connecting through social media and there are a slew of tools to track the behaviors of people online, and to track how one piece of content leads them to connect with another piece of content, whether that’s an ad, lead generation materials, signing up for an event or newsletter. “I think the beauty of all this information is that it allows us to marry two things; the art and the science of media. In the past, media was primarily art and it was the editorial judgment about what we think the readers want to know and need to know. Today through social media, SEO oriented tools and online surveying, we can track consumption patterns and look at predictive behavior to really find out what people want to know as well as present them with ideas and opportunities that they might not have been aware of that are really valuable to them,” says Gallant.

    5. Pitch the right media – For marketers struggling with how to pitch the media with their content, Gallant says the opportunity and the challenge today is that media is differentiated, so you can find much narrower streams of information that are targeting the people that you really need to reach to. The opportunity is that you can find the people that you really need to reach, whether your marketing to them or trying to communicate through the media to them. The challenge is that you have to understand that landscape and you have to put the work into determining who those influencers are.

    “Who are the key people that you absolutely have to reach? Today, it’s not about reaching 1,000 journalists because you can easily reach that many or more, it’s how do you reach the 10 journalists that really make a difference in this market. Where are they, and what are they doing, what are the hot button issues that they’re following,” says Gallant who advises marketers to do their homework first to figure out who the people are that are going to amplify the message, understand the message critically and be able to communicate with the right audiences about that message.

    6. Build relationships with key influencers – It’s important to realize that the relationship between a marketer and a publishing journalist is based on an exchange of value. “The marketer is looking for value and communicating a message to our target audiences. We’re looking for value in bringing us something that the audience needs to know about and often that part of the value proposition isn’t well thought through,” says Gallant.

    For marketers to work on building these relationships, it’s as simple as saying, “Hey, I’d like to get to talk to you and find out what are your covering, what is your beat, what are the issues that are most important to you, what do you understand about my client or not understand about my client.” To share a tip on something that’s going on and that has nothing to do with your company is a great way to build a connection and relationship with somebody.

    “We have seen people develop really strong relationships with the key communicators, either with a vendor company or with a PR or agency person, because of that building up the rapport and exchanging value over time,” says Gallant.

    7. Listen on social media – Social is a great tool to build up your network and get feedback from people on how your content resonated, but most organizations are guilty of doing much more talking than listening on social media. “We put a lot of content out in social media, we re-tweet our own content and use it as a loudspeaker for putting our content out to the right audiences, but we should be doing more listening,” admits Gallant. He suggests finding the influencers and making sure that they understand the things that you’ve published that might be of interest to them and their audiences, and more importantly following them and making sure that you are understanding the things that are on their minds because listening can help shape your content and make it better.

    You can watch the full interview with John Gallant here. Please join me and Michael Krigsman every Friday at 3PM EST as we host CXOTalk – connecting with thought leaders and innovative executives who are pushing the boundaries within their companies and their fields.

  • Exxempt.com Allows Users To Rate Everyone And Everything
    What if you could rate everything… and everyone?

    A new website founded by openly gay Dallas real estate agent Lacey Brutschy allows user to do just that. From places of business to the people that frequent them to the owners of your housing complex, how would it feel to hold people accountable for their real life actions over the Internet?

    Sound complicated? A bit. But Brutschy has a plan that includes checks and balances of user ratings. The Huffington Post chatted with her this week to learn more about her new endeavor, Exxempt.com.

    The Huffington Post: Do you remember where you were or what you were doing when the idea for Exxempt hit you?
    Lacey Brutschy: The idea for Exxempt.com started out in a rather different note. I was looking to build a new website for our real estate company, Carolyn Shamis Realtors, because the UX just wasn’t appealing to me anymore. My office decided they didn’t want to go in the direction I wanted in terms of the site. So I thought about branching out on my own. The idea was to build a real estate website that not only showed buyers what was out there to purchase, but also invite them to rank and review their real estate agents and apartment complexes.

    I had encountered constant complaints on social media regarding a lack of accountability in Dallas in regards to real estate agents and apartment complexes, and I wanted to make a site where we could hold these two pillars of people and places to a higher standard. How amazing would it be if you knew an apartment complex had awful reviews or management prior to moving in? It’s unheard of and yet extremely necessary as a way to protect the consumer.

    Then the idea grew much, much deeper. What if you could not only rank real estate agents and apartment complexes, but everyone? What if you could hold everyone to a higher standard of behavior? What if you became a beacon of hope for people wanting to honor their word and raise the veil on corruption, greed and behavior that just plain isn’t nice? My idea slapped me across the face pretty hard while I was eating breakfast with my web developer. Once we let that idea roll, it snowballed into what is now Exxempt.com.

    sdf

    How did you move from Exxempt just being an idea banging around in your head to actually going about making it a real social networking site?
    This leads to not only where Exxempt.com came from, but where it is going as well. The thought of leaving rankings and reviews stemmed from the idea that everyone needs to be accountable for their actions. However, managing what content was true and what was slanderous seemed like a great way to start a gossip website, which is exactly the opposite of what we are trying to do. We wanted to steer away from gossip and bullying as much possible, so we came up with the following ideas:

    1) Allow users to have a fully verified profile. Once the user has a verified profile, the user is accountable for their actions. There is no hiding behind a username and bad mouthing on Exxempt.com.

    2) We removed negative comments in the public space completely. Now, a user can post a comment and mark it as positive or negative. Negative comments are sent in a private message, and positive comments are shown publicly. Negative comments can be chosen to be seen by the user, or the user never has to look at the private message center ever. The reviews are in the users’ hands, and that’s how we can create a community.

    3) If a positive comment is flagged as being negative, we then remove the comment and respond to the user directly with our definitions of what can and cannot be written as a positive comment.

    Exxempt will allow users to rate individuals — not just companies. That seems like it could open up the opportunity for people who have been spurned by someone to leave comments that might not be objective or even fair. How do you ensure accountability for those using the site?
    I would have to say that society actually isn’t obsessed with rating — although it certainly seems to be. I’d say society is more fearful of it than anything else based on the reactions we have received about the site and its intentions. How scary is it to have a website that will actually raise the veil on what it is that you’ve done? People on the Internet being accountable for real world actions is something that really just scares the pants off of society.

    What do you think people are going to be the most surprised by when using Exxempt?
    There are several really different features Exxempt.com brings to the table, but I am a really big fan of one idea the most. We will have what is called the “real deal” users. These users can be tracked based on where they check in, who they check in with and what neighborhoods they frequent. These Real Deal users will be able to be favorited and followed by users on the site, causing each Real Deal to accumulate a following for how they are living their lives.

    Are you an aspiring yogi? Maybe follow someone who’s checking into a yoga studio that has excellent reviews. How are that person’s comments? What are their favorite places and things to do in town? What would they do with all the money in the world? Would they shop at the same stores? This is something that’s just incredibly different. It allows the users to be totally in control of who they want to favorite and of who becomes a Real Deal user. Maybe that user goes to two restaurants you love and the third one he or she checks in just looks amazing, you’ll want to go!

    And you’re the one who is doing the tracking. You’re in control of who’s cool and what’s interesting because it’s what’s cool and interesting to you. No one else. Who cares what someone else thinks? This is about you and your experience and your people.

    lacey

    How do you see your sexuality as playing a part in the success of this venture? Do you think your queerness allowed you to see the world in a different way? Or would you say your sexuality has nothing to do with this?
    Because of my sexuality, my craving for a sense of belonging began at a rather early age and that’s really what this site is about. It’s about finding where you belong in the most fun possible way. When I was living in South Carolina after college, I learned very quickly where I was and where I was not welcome, based on my appearance. I wore khakis, button downs, converse sneakers and blazers everywhere, and I wore my hair pretty short. You’d have to be blind to not assume I was walking the lesbian tightrope. I learned not to drink a lot because I needed my wits about me in case someone got belligerent, and I learned to never have my back to the door — something I still cary with me today.

    There were two times I remember being blindly ambushed — in the same bar with a friend of mine. I wish I had Exxempt.com to tell me the bar I was in wasn’t going to take kindly to me. However, what I really would have wanted Exxempt.com for would be to tell this story. Not only was I rushed immediately by three men walking into the bar, two of whom were ready to fight me, I was rushed from the opposite side by three men I didn’t know who protected me. The men behind me shoved passed me immediately and dragged the people coming to hurt me out of the bar. It was a fuss, to be honest. My protectors walked in, let me know the other men had left, and apologized on their behalf. “We don’t do that to women,” one of them said. Exxempt.com would have let me comment about the bar having the most wonderful of patrons, who went out of their way to protect a stranger simply because it’s the South and that’s what you do. I live in Dallas now, and while people say the city is safer and easier to it’s be gay here, I can tell you that I’ve had an issue or two here and the people haven’t spoken up as much as they did for me that night in South Carolina.

    At the end of the day, what do you hope users take away from Exxempt?
    I want people to find where they belong quicker, to find their place and to thrive. I want people to realize that they are cool and that everyone is cool in their own way. But not everyone is going to be into what you’re into. And that’s fine. I know I may think karaoke is the best time ever, but another person can think it’s lame. What’s the real difference but personal opinion? The difference is nothing. Nerds unite! Hipsters hail! Yogis commune! Yuppies rejoice! All that matters is finding your people and figuring out where it is that your people live, work and play.

    Head here to visit Exxempt.com.

  • Viral Anti-Pollution Film 'Under The Dome' Removed From Websites In China
    BEIJING, March 7 (Reuters) – A popular documentary on China’s struggles with pollution was inaccessible on the country’s video sharing websites on Saturday, sparking concern from Chinese Internet users that it had been censored within a week of its launch.
    Under the Dome,” a film by journalist Chai Jing that explains air pollution in straightforward terms, spurred a national debate after its release last weekend and quickly garnered hundreds of millions of views on streaming video sites.
    Its removal will likely be seen as underscoring the government’s prime focus on maintaining social stability. The ruling Communist Party has previously described tackling pollution as a top priority and promised greater transparency on the subject.
    Just on Thursday, at the opening of the annual session of parliament, Premier Li Keqiang called pollution a blight on people’s lives and vowed to step up efforts to combat it.

    chai jing
    Chen Jining, newly-appointed party chief of the Ministry of Environmental Protection attends a press conference on March 1, 2015 in Beijing. (ChinaFotoPress via Getty Images)

    In a sign of the sensitivity around the issue, no reporters from major foreign news outlets were called on to ask a question at a news conference held by the environment minister on Saturday. The issue of Chai’s film being pulled from the Internet did not come up in the questions that were asked.
    The film started becoming inaccessible on the country’s biggest online video sharing websites late on Friday.
    By Saturday morning, it was inaccessible on all the major video sites, as well as a number of smaller video sites, with users getting error messages when they tried to play it.
    Neither internet regulator the Cyberspace Administration of China, nor the State Administration of Press, Publication, Radio, Film and Television responded to requests for comment.
    Youku Tudou Inc, Tencent Holdings Ltd, Sohu.com Inc and iQiyi, the online video service of Baidu Inc, which operate video streaming services, also did not respond to requests for comment. Nor did Chai, the filmmaker.

    china pollution
    Smog on the banks of Songhua River on January 22, 2015 in Jilin, China. (ChinaFotoPress/ChinaFotoPress via Getty Images)

    The website of Communist Party mouthpiece the People’s Daily, which had originally posted the video on its site, did not answer repeated calls requesting comment.
    China operates one of the world’s most sophisticated online censorship mechanisms, known as the Great Firewall. Censors keep a grip on what can be published online, particularly content seen as potentially undermining the Communist Party.
    Chai was a well-known journalist on state-run television before making the film, which was released just as China’s leaders prepared to hold the annual meeting of the National People’s Congress (NPC) this week.
    The disappearance of the video was met with anger from many Internet users.
    “Some people have the power to completely smother Chai Jing’s ‘Under the Dome’ on the Internet, but don’t have the power to smother haze in this country,” one Internet user said on the Twitter-like site, Weibo. (Reporting by Michael Martina, David Stanway and Paul Carsten in BEIJING and Engen Tham in SHANGHAI; Writing by Jason Subler; Editing by Robert Birsel and Mark Potter)

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