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Mobile Technology News, July 5, 2014

As developers for tablets and smartphones we like to keep abreast of the latest mobile technology developments . This is a daily digest of mobile development and related technology news gathered from the BBC, the New York Times, New Scientist and the Globe and Mail to name a few. We scour the web for articles concerning, iPhone, iPad and android development, iOS and android operating systems as well as general articles on advances in mobile technology. We hope you find this useful and that it helps to keep you up to date with the latest technology developments.

  • Russia backs law on web data storage
    Russia’s lower house of parliament passes a law requiring internet companies to store Russian citizens’ personal data inside the country.
  • ComScore: iOS continuing to grow share against Android in US
    According to the latest statistics from ComScore MobilLens and Mobile Metrix, Android remains the most widely-used mobile OS in the US — but has stagnated in terms of growth, while Apple iOS devices slowly climb. As of the end of May, iOS accounted for 41.9 percent share of US smartphone users, a gain of 0.6 points from the month before. Android overall remained steady at 52.1 percent marketshare, but Apple continued to be the top individual manufacturer.



  • A Guide to High Quality Social Media Sharing: What, When and How to Share
    The currency of social media is the share.

    We all want to be the go-to person with the latest news, the most intriguing viral content, or the best hidden gems followers wouldn’t have found otherwise.

    Some people just have a knack for finding and crafting the perfect share. The rest of us have to work a little harder. Really, great social media sharing is a skill. And like all other skills, it requires a little strategy and a lot of practice to perfect.

    While this post can’t help you with the practice (hey, that’s what your Buffer queue is for!), it can provide some strategy. Here’s a roadmap to quality social media sharing, including what to share, when to share it and how.

    What to Share
    Every day, all of us are inundated with lots of stuff — stuff to read and watch and see and think about. Probably too much stuff, honestly.

    The average American consumes 34 gigabytes of content and 100,000 words of information in a single day.

    That means the biggest challenge of great sharing is to make sure your stuff is better than all that other stuff. Want to know if it is? Ask yourself these four simple questions.

    1. Would your network thank you for it?
    According to Ann Handley, Head of Content at MarketingProfs and author of Content Rules, this is a good place to start. Is the content so useful that your audience would thank you?

    Beyond that, would your audience’s audience thank you? We’ve written before about the power of thinking beyond your audience to the next level of connectivity — it’s a great method for attracting a broad, engaged audience.

    2. Does it make you say “Holy smokes”?
    But “useful” is only one of the triggers that signals great content to share. It can also be so funny, so ridiculous, so rage-inducing that you simply must pass it on. What we’re looking for here is the “holy smokes” reaction, which Jason Falls explains.

    You want your audience to think, “‘Holy smokes,’ this message is: incredible, sad, awesome, beautiful, intelligent, informative or some other declarative response. Ideally, they will think, “Holy smokes, I have to share that with my friends,” he explains.

    3. Does it pass the Facebook test?
    Think about how people in your audience share and what patterns you’ve observed to determine whether the content you’re considering will get traction.

    Buzzfeed Chief Revenue Officer Andy Wiedlin says he urges the clients that Buzzfeed works with to produce sponsored content to think about how the content will play in the confines of Facebook.

    “People share things that make them look clever and cool. They are building their own personal brands,” Wiedlin said. “We spend a lot less time thinking how to target and a lot more thinking what people are sharing.”

    If you could see see it (and would want to) in your own Facebook feed, you’re on the right track.

    4. Would you email it to a friend?
    This important question comes from Buffer’s Leo Widrich, who uses it as a guiding principle for our own blog. He explains:

    It’s an extremely simple proposition. Yet, it has changed my writing completely. If I put myself into a reader’s head going through a post and seeing whether someone will say “Oh, this is interesting, John will really like this,” then I go ahead and publish it. … I will iterate, find more research, get more examples, until I can truly imagine this happening.

    When to Share
    Now that you have a good feeling for what type of content to look out for, what’s the best day and time to share to each social network?

    If you use Buffer, you’ve already got a jump on the answers for Twitter, thanks to Buffer’s partnerships with Tweriod and Followerwonk to help you find your optimal times.

    Test your data
    But anyone can determine their best times for a social network with a little experimenting. Study things like when the largest percentage of your audience is online — Facebook, for example, shows you this information for brand pages in your Facebook Insights under the “Posts” section.

    Facebook best times

    You can also try posting the same content at different times of the day, at least an hour or so apart, and paying close attention to how many clicks each version gets. This post explains that experiment in greater detail, as well as a few more methods for finding your best times to post.

    There’s also some conventional wisdom that we can use as a guide, though your experience may differ based on your particular industry and content.

    For Facebook, focus on the end of the week
    For Facebook, engagement rates tend to rise as the week goes on. They’re 18 percent higher on Thursdays and Fridays according to a BuddyMedia study.

    Another study found that engagement was 32 percent higher on weekends.

    Most studies indicate that the afternoon (experiment with the window between 1 and 4 p.m.) is the best time to post.

    For Twitter, try off-peak times
    On Twitter, swim against the stream to make your posts stand out by trying off-peak times — like weekends, when click-through rates tend to be highest.

    As for timing, considering the rhythm of the day for your audience — times like lunch or before and after a meeting are when folks are likely to be taking a quick peek at Twitter, so try timing posts for the lunchtime period and for time just before or after the hour to take advantage of the post-meeting crowd.

    For Google+, late morning weekdays
    The Google+ crowd hits the site hardest on weekdays before noon.

    Google+ best times

    You can also try the free tool Timing+, which analyzes your Google+ posts to see which times garner the best engagement.

    Timing+

    For Pinterest, it’s all about Saturdays
    The crafters, cooks and shoppers of Pinterest are busiest on the site late at night and on the weekends — particularly Saturday mornings, accordingly to bit.ly.

    pinterest best times

    For LinkedIn, before or after work
    LinkedIn is all about work, so it makes sense that the best times to post here are weekdays, in the time just before or after work for the majority of your audience.

    LinkedIn best times

    How to Share
    Now we’ve got both our holy smokes, audience-will-thank-us content and the best information available about how to time it, all that remains is to share our great finds the right way. That means showing it off in the best light, creating a consistent style and attributing when we can.

    Be consistent with post structure
    Humans are creatures of habit, and we like to know what to expect. Help your content’s chances for success by creating a consistent style – i.e. if you pull a quote to share, always add quotation marks.

    Research by Dan Zarrella reveals two more items worth being consistent with when it comes to Twitter: link placement and tweet length.

    A link about 1/4 of the way through proved best for click-throughs.

    Twitter link placement

    And between 120 and 130 characters was the sweet spot for optimum tweet length.

    Tweet length research

    Uncover the gem
    Maybe it’s a great photo. It might be a staggering statistic. Or perhaps it’s the perfect quote. Whatever gives you that a-ha moment when you read a share-worthy piece of content is the element to emphasize when you share.

    “I read every story looking for the nugget, the gem that will make most people interested in the piece,” says Callie Schweitzer, director of digital innovation at TIME. “It’s the best quote or the best turn of phrase that will draw people in. And I’ve seen great responses like: ‘Wow, I’d never read this but that really brought me in.'”

    On Twitter, in-line images are a great opportunity to add another “hook” to your share. On Facebook, don’t forget you can edit multiple fields to take advantage of your quote, stat or other “gem.”

    Facebook-customize

    Develop a “type”
    We’ve written previously about understanding your posts’ general types, which may include things like:

    • Links
    • Images
    • Quotes
    • Retweets
    • Questions or comments

    You might like to share pictures most of the time, or your own questions and comments to encourage discussion. Whatever works for you, make it your staple type and the identify a few supporting types to back it up. Once you’ve built your staple, you’ll be able to focus in and become known specifically for that type of content.

    Give credit to creators
    When you can, give credit to both the content’s creator and the site where it originated, a la “by @LeoWid via @buffer.” You might have to trace back a few steps to find the content’s originator, but it’s worth it to give credit where credit is due.

    It’s also nice to give a hat tip, or “HT,” to the person or pathway by which you found the content.

    Here’s how Austin Kleon, author of the upcoming Show Your Work!, sums up attribution in one chart.

    Austin Kleon attribution chart

    Not only is giving credit the right thing to do, it’s also a small gesture that can help build a bigger relationship in the future with the creators of the content you love.

    What tips did I miss for the what, when and how of amazing sharing? Let me hear them in the comments!

     

    Top Photo Credit: Flickr via Compfight

  • WATCH: Stories You Won't Believe From Some Of The World's Dirtiest Jobs
    Are people who do physically demanding, not-afraid-to-get-dirty jobs like farming, mining and sheep castration (yes, you read that right) the happiest people on earth? So says Mike Rowe, host of the Discovery Channel’s “Dirty Jobs.” See if he changes your mind about what it means to be happy at work.

    Editor’s Note: We here at TEDWeekends would like to say ‘thank you’ to all of our wonderful readers and watchers. So we’re bringing back one of the most popular TED talks of the past year. Enjoy!

    We want to know what you think. Join the discussion by posting a comment below or tweeting #TEDWeekends. Interested in blogging for a future edition of TED Weekends? Email us at tedweekends@huffingtonpost.com.

  • CaixaBank’s flick of the wrist brings contactless payments
    CaixaBank is giving 15,000 wristbands to customers that will enable them to make contactless payments to hundreds of thousands of businesses in Spain
  • Graduates, Beware of Identity Theft

    Worried about finding a job after you graduate from college? Worried about paying off your debts? It gets uglier: New college grads need to think about their identities being stolen. One-third of identity theft complaints come from young adults.

    A new college graduate will often have a clean credit history. If the new college graduate discovers, however, that their credit score is inexplicably low, it’s probably because their identity has been stolen. This can be a nightmare.

    Compounding the issue is that some businesses will check the job applicant’s credit report and use this information against them by not hiring.

    Prior to graduation, the college student should do a credit check; it can be done annually online free of charge. Young adults should never have an “It can’t happen to ME” approach to one of life’s raw realities: the proliferation of identity theft.

    College students should always shred all of their bank related statements, credit card statements and all other documents that contain very personal information.

    College students should avoid posting their birthdates, phone numbers and addresses on social media.

    Additional Tips

    • Ask your parents to explain whatever they know to you about online scams like malicious e-mails (phishing), suspicious pop-up ads, buying apps from third party sellers, etc.
    • Avoid debit cards; use only a credit card because thieves prefer to steal identities through debit cards.
    • Memorize your SSN so you can keep your SSN card in a safe place at all times.
    • Check your credit card statements every month for suspicious charges.
    • Never give out your SSN, even if the clerk at the retail store insists they need it so that they can give you an intro 15 percent off with the store’s credit card.
    • Go to www.annualcreditreport.com to check your credit report every year.
    • Get identity theft protection and a credit freeze.

    Robert Siciliano is an identity theft expert to BestIDTheftCompanys.com discussing  identity theft prevention. For Roberts FREE ebook text- SECURE Your@emailaddress -to 411247. Disclosures.

  • NSA 'targets' Tor dark web servers
    The US surveillance agency NSA has been targeting the Tor anonymising system to spy on its users, suggests a report.
  • Factory workers given 'super-thumbs'
    Workers at a BMW plant in Germany are given 3D-printed “super-thumbs” to reduce stress on their joints when they are assembling car parts.
  • Complaint over Facebook emotion test
    An official complaint has been filed to the US Federal Trade Commission about a Facebook experiment which manipulated the emotional state of users.
  • VIDEO: Data reservoir for Wiltshire tunnels
    The mines below Corsham in Wiltshire could create “Europe’s largest data reservoir” as part of a new government scheme.
  • Google reinstates 'forgotten' links
    After widespread criticism, Google reinstates some links it had earlier removed under the controversial “right to be forgotten” ruling.
  • Santander launches $100m London fintech fund
    Santander is creating a $100m venture capital fund in London for financial technology (fintech) suppliers
  • FlipCard Lets Professionals Easily and Quickly Exchange Virtual Business

    Professionals who are fed up with so-called tools that fail to manage their growing volume of business cards – such as bulky rolodexes and time consuming scanners – can now head to the App Store, and finally download the last contact manager solution they’ll ever need: FlipCard. FlipCard – Free – Download Now Developed by […]

    The post FlipCard Lets Professionals Easily and Quickly Exchange Virtual Business appeared first on AlliOSNews.

  • NHS Stockport CCG joins Huddle to combine health and social care
    The NHS Stockport Clinical Commissioning Group (CCG) is using Huddle cloud collaboration software to deliver more joined up health and social care
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