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Mobile Technology News, April 9, 2014

As developers for tablets and smartphones we like to keep abreast of the latest mobile technology developments . This is a daily digest of mobile development and related technology news gathered from the BBC, the New York Times, New Scientist and the Globe and Mail to name a few. We scour the web for articles concerning, iPhone, iPad and android development, iOS and android operating systems as well as general articles on advances in mobile technology. We hope you find this useful and that it helps to keep you up to date with the latest technology developments.

  • VIDEO: Cupid: The drone with a stun gun
    The controversial aircraft capable of causing pain
  • Toyota to recall 6.4 million vehicles
    Japanese carmaker Toyota is recalling 6.4 million vehicles globally due to five separate issues, including problems with steering columns.
  • Slow take up of superfast broadband
    Wales is not making the most of a £400m contract to roll out superfast broadband in rural areas, according to the former head of BT in Wales.
  • iBank for iPad now half price through April 10 only

    GG Software, Inc. today announced the release of iBank for iPad 2.1, a significant update to its powerful personal finance app for iOS 7. Free for users of earlier versions, the update delivers an all-new search function, auto-complete for data entry, and improvements to account handling, category […]

    The post iBank for iPad now half price through April 10 only appeared first on AlliOSNews.

  • Apple vs. Samsung, Day Four: $2.191 billion
    The fourth day of testimony in the second Apple vs. Samsung trial has ended, with various Apple-hired experts and employees going over the nature of the patents at stake in Apple’s part of the case. The jury also got a dose of history borrowed from the first patent trial, details about Apple’s manufacturing process, and finally heard the full, exact amount that Apple is seeking from Samsung in terms of both damages due to lost sales as well as what it owes in royalties for its infringement: $2.191 billion.



  • Grandma's First Roller Coaster Ride At 78 Years Old Is Pure Magic
    The first time on a roller coaster can be a thrill at any age — but it must be especially awesome if you’ve waited nearly eight decades for the experience.

    This is Ria Van den Brand, a grandmother from the Netherlands who took her first coaster ride at the ripe young age of 78.

    She had also never flown in an airplane before. As part of the “Firsts” marketing campaign from telecom giant Vodafone, she and 71-year-old An Bernaards both took to the air for the first time.

    The coaster ride was to help prepare Van den Brand for her maiden flight. Bernaards, who was more nervous about flying, was put into a virtual reality flight simulator.

    You can watch a full video about the pair here.

    (h/t Buzzfeed)

  • Briefly: PayPal Here POS app, PCalc 4.0 updates
    PayPal announced today that its point-of-sale app, PayPal Here, has been updated. The app allows users to facilitate payment transactions on their iPad, iPhone or iPod touch with its accompanying card reader, accepting debit and credit cards. The latest version of PayPal Here now includes a dynamic search tool, a streamlined custom inventory entry system, as well as the ability to swipe cards at any moment during the order process. Enhanced cart views and simplified order entry fields for quicker sales processing are also included. PayPal Here for iPhone and iPod touch and iPad are free to do



  • Hillary Clinton Confronts Silicon Valley On Income Disparity, Immigration Reform
    SAN FRANCISCO — Former Secretary of State Hillary Clinton is pressing Silicon Valley technology leaders to take a stand on income inequality and immigration reform, calling on companies to invest in training programs and look at public and private solutions to the area’s growing wealth gap.

    Clinton, on a swing of West Coast speaking engagements, spoke Tuesday at the Marketing Nation Summit, an annual conference hosted in downtown San Francisco by Marketo, a company that develops cloud-based marketing software.

    Following a keynote address that covered topics that included the Ukraine crisis and the power of social media, Clinton sat down for a question and answer session with Marketo CEO Phil Fernandez. Fernandez, who lives in Palo Alto, noted the growing gap in his town: Newly-minted tech billionaires are thriving, while middle-class and working-class families are getting pushed out by skyrocketing housing prices and the elevated cost of living.

    Clinton thanked Fernandez for raising the issue.

    “It’s really rare that anybody in your position says what you just said,” Clinton said. “What are we going to do about all the people who actually keep the communities going? You make a contribution, and so do they.”

    She pointed to programs that subsidize home-buying for police officers, firefighters and teachers as examples of what can be developed with government and private cooperation.

    “It does seem to me that again some like-minded, public-minded people could come together and say, ‘How do we solve this problem?’ Because it’s not only in Palo Alto,” Clinton said. “You’ve got people who are supposed to be keeping the trains literally running on time — they can’t live there.”

    She continued: “You’re not talking about just people who are at the bottom of the income scale. And that leads to the bigger issue. Inequality of the kind that we are now experiencing is bad for individuals, bad for our economy, bad for our democracy.”

    Clinton and Fernandez also discussed immigration reform, an issue that has galvanized some members of the tech community. She said she found Congress’ refusal to pass a comprehensive immigration reform bill “disappointing,” but urged tech leaders to continue pressing lawmakers on allowing more high-skill foreign workers via H-1B visas. She suggested that Silicon Valley investors put money toward training programs for U.S. workers to help sway “the skeptics on the Hill.”

    “It’s not just the right thing to do,” Clinton said of immigration reform. “It is one of our advantages competitively around the world.”

    The former first lady touched on several other issues, including Russian President Vladimir Putin (“He’s a tough guy with a thin skin,” Clinton quipped) and gender equality in the workplace. Throughout her prepared remarks and the Q&A session, one topic loomed large — whether Clinton will seek the Democratic nomination for president in 2016.

    “I am thinking about it,” she said when asked about her plans at the session’s conclusion, as the audience erupted in cheers. “I’m not going to make a decision for awhile, because I’m actually enjoying my life.”

    Clinton, who began giving paid speeches last year, was set to speak in Portland, Ore., Tuesday night. She then is scheduled to head to Las Vegas to speak at another industry event, and will address a San Diego, Calif., crowd via satellite on Friday. According to The New York Times, the former senator earns about $200,000 per speaking engagement.

  • Rand Paul May Have Been Right That Congress Was 'Complicit' In Torture
    WASHINGTON — Sen. Rand Paul (R-Ky.) applauded Sen. Dianne Feinstein (D-Calif.) last month after she spoke out against the CIA for allegedly spying on congressional staffers investigating the agency’s torture program. But Feinstein appeared to confirm Paul’s past suspicions that leaders of congressional intelligence committees were “complicit” in allowing torture during President George W. Bush’s (R) administration.

    “The Republicans and the Democrats at high levels supported and at least knew that Bush had given these orders to allow torture to occur,” Paul said in an interview with Antiwar.com in May 2009, months before he launched his bid for Senate. “My guess is that the leaders of all the intelligence committees, as well as the congressional leaders on both sides, knew very well of all the things that were going on.”

    Paul added that “all the leaders, both the Republicans and Democrats, are complicit in just about everything that happened.”

    Feinstein, who has led the Senate Intelligence Committee since 2009, alleged on the Senate floor last month that the CIA had interfered with her staffers’ investigation of the agency’s use of torture on terror suspects. She argued the committee’s report should be declassified “to ensure that an un-American, brutal program of detention and interrogation will never again be considered or permitted.”

    In describing how the report came about, Feinstein said, “The CIA’s detention and interrogation program began operations in 2002, though it was not until September 2006, that members of the Intelligence Committee, other than the chairman and vice chairman, were briefed.”

    Senators apparently have been aware of the CIA’s use of torture for years — as Paul previously suggested. But they may not have known the extent of the torture program or the truth about its efficacy.

    Feinstein’s report is said to describe how the CIA misled Congress and the public about its use of torture, hiding abuses and exaggerating the usefulness of torture techniques in preventing attacks on Americans, The Washington Post reported.

    Paul said last month he believes senators fear an “intelligence community drunk with power” and said he had voiced his appreciation to Feinstein for standing up to the CIA, according to the San Francisco Chronicle. Paul told a crowd of students at University of California, Berkeley, that he hoped Feinstein would “not let the CIA push her around.”

    Last week, Feinstein’s committee voted to declassify parts of the committee’s report. The CIA has begun a declassification review of the Senate report’s executive summary.

    In the May 2009 interview, Paul said he thought it would be better for the country to move forward than attempt to put Bush or former Vice President Dick Cheney on trial in court for authorizing the CIA to use “enhanced interrogation techniques” on terror suspects.

    “I’m not sure I’m in favor of trying George Bush in some kind of trial for torture,” Paul said then. “I don’t know that that does good for the country — I think it ended up being more of a political question than it ended up being whether or not you can try some political leader.”

    Paul continued: “I think probably more important than the debate over prosecuting George Bush or Dick Cheney is the question of, ‘should we torture?’ And we need to make sure in the future that doesn’t happen again.”.

    Listen to Paul’s interview with Antiwar.com (part 1, part 2 and part 3).

  • A watch for blind people
    The watch for blind people that sighted people are buying
  • Longtime Substitute Teacher Leaves Job After Being Told To Unfriend Students On Facebook
    A New Hampshire substitute teacher is ending her 35-year career because she opposes her school’s social media policy.

    Carol Thebarge, 79, recently took to Facebook to announce that she was leaving her job after being told by administrators that she had to unfriend students on Facebook.

    “Today will be my last day at Stevens High,” Thebarge wrote last week. “I was given an ultimatum. To either delete every student from my facebook , and do not post pictures of them ( they always loved this ) or be terminated. [sic]”

    Thebarge noted that administrators first asked her to unfriend students from Facebook several years ago. However, after students started asking why they were deleted, she simply hid her friends list so that school officials could not see it. She eventually reversed her decision to hide the list, and she said officials had left her alone about the issue until recently.

    “The students have loved my site,” Thebarge wrote in her post. “I have loved to share pictures of the cats, my grandchildrens’ achievements, and the wisdom I have gained throughout my journey.”

    Administrators took renewed interest in Thebarge’s Facebook after another teacher at the school, Christopher LeBlanc, was arrested for having an inappropriate relationship with a student, according to the New Hampshire Union Leader. The school’s social media policy does not allow for teachers to be friends with students on Facebook.

    Claremont School District superintendent Middleton McGoodwin told the outlet that he asked Thebarge to reconsider her decision to leave but stressed she would have to comply with the rules.

    “In truth, being a caring, lovely woman doesn’t give you immunity to ignore a school board policy that’s designed to protect everyone,” he told the outlet.

    WBZ-TV notes that some students were trying to get the sub her job back.

    “She wasn’t harming anybody,” student Kayla Jennison told the station. “She was a great person and always helped us.”

    On Facebook, Thebarge later said she was not asked to reconsider. She also thanked the members of the community for their support.

    “I honor the comments that disagree with this difficult decision , for I also recognize the inherent dangers within social networking,” Thebarge wrote in a Facebook post. “But I further recognize that the blanket policy intended to protect the children, also holds the subtle message that ‘all’ teachers cannot be trusted to communicate with their students outside the classroom.”

    What do you think? Let us know in the comments section below.

  • The irresistible urge for students to talk
    The irresistible urge for online students to meet-up
  • Beacons and Smart Stores Will Make Shopping Malls Fun Again
    What will it take to make shopping at the mall exciting again? In the face of the $1.2 trillion e-commerce industry, retail brands are in need of a way to evolve the physical shopping experience. A recent New Yorker article even went so far as to ask if the very idea of commercially viable mall properties is over in the U.S.

    With intuitively designed apps, highly interactive websites and same-day shipping all widely available, it’s an uphill battle for retailers. But thanks to significant technological innovation, the smarter store is on its way.

    Although retailers are struggling with driving foot traffic to physical stores, there are certain pioneers that are infusing technology to replicate e-commerce experiences in a physical setting. Bluetooth Low Energy appliances, otherwise known as “beacons,” are one example of the latest advancements in retail tech. Beacons are now being used to sense and track smartphones and feature phones to optimize retail operations.

    In the same way that e-commerce brands use mouse tracking, heat mapping, engagement analysis and who-knows-what-else to assess shopping habits, physical stores are beginning to replicate such analysis with beacons and BLE.

    While the current options for in-store implementation are limited to a few pioneering companies, the potential for innovative applications by retailers is high. Through a combination of kiosks, smart mirrors and branded companion apps that utilize beacon technology, retailers can now create futuristic shopping experiences that appeal to a generation glued to its phones.

    Guided Browsing and Recommendations

    Browsing the aisles of a store with the help of an accompanying app is already a reality in today’s retail landscape. American Eagle Outfitters, Staples and Nordstrom are using mobile devices as a means to communicate offers and analyze physical shopping habits. For instance, when customers who have downloaded the companion app visit a Staples location, they receive a geo-fence-enabled coupon.

    Combined with beacon and BLE technology, these technologies help to provide real-world shopping experiences inspired by tactics online. Using in-store mapping software from Shopkick and the iPhone 5s iBeacon, American Eagle Outfitters is introducing the technology in more than 100 locations to provide guided navigation and deliver custom offers in-store.

    Along with providing novel, memorable experiences for shoppers, technology serves as a powerful analysis tool for retailers. Stores are already installing kiosks and mirrors that double as responsive displays, as seen at Burberry. Using Kinect-type motion sensing technology and 3-D photography, shoppers may someday be able to stand in front of a smart mirror and try things on using a digital changing-room app. Smart displays are already able to sense metrics regarding browsing habits and shopping patterns to deliver personalized recommendations and assess product layouts.

    These types of implementations will eventually be extended using wearable computers. Using the example of a grocery store, shoppers would receive suggested-product bundles created by assessing their transaction histories. A grocer’s app can potentially provide preset shopping lists, accompanied by guided pathways through the store. Preset shopping lists can be themed for dieters, weight lifters, barbecue hosts and other profiles. Using the Heads-Up Display on Google Glass, an augmented-reality direction arrow can lead the shopper around.

    Replicating Online Shopping in Real Life

    Companion apps combined with beacon tracking are also being used by retailers to upsell and cross-sell items, and to customize shopping experiences for visitors. Shoppers at Macy’s are using the Shopkick app with the new ShopBeacon service. Customers navigate a store with their phone, and the app delivers offers via notifications, depending on location. The notifications are customized according to specific departments and store sections. Similar services are being rolled out at Safeway and Giant Eagle grocery stores nationwide.

    While these systems provide substantial personalization for customers, the information gathered from tracking shopping trends is arguably more valuable. Tracking data can be used to refine and experiment with store layouts, in the same way Web development teams conduct A/B testing on an e-commerce site.

    If the current progress with in-store technology is a sign of things to come, the future of shopping will likely replicate scenes from a science-fiction film. There is already facial sentiment analysis technology that assesses mood, gender and temperament. Retina scanners are also in existence, and because a person’s retina is unique, that technology might replace UDIDs, customer tracking and even mobile payments.

    Once a brand understands how to strategically use beacon technology without unsettling shoppers, it can create physical retail experiences that rival the golden days of shopping malls. Retailers should aim to create shopping experiences that are so irresistible and immersive that the very idea of heading to a retail store is an exciting high-tech event.

  • The Danger Signs Are Adding Up
    No one should be surprised that the world of cybersecurity and its associated blame game is continuing unabated. Several interesting incidents have happened in the past two weeks that bear highlighting:

    • Target recently saw its debt rating cut by Standard & Poor’s. Part of the reason for the downgrade was not all that unusual. Target’s entry into the Canadian retail market place has not been going as well as planned. Interestingly, an additional reason for the debt downgrade was the losses due to the massive payment card information breach it suffered last year. The losses — both existing and expected — have been so large that independent third parties have forecast rocky waters ahead for Target. While S&P added that Target’s “expenses could be significant but manageable,” being manageable was insufficient to avoid a debt downgrade.
    • The Federal Financial Institutions Examination Council (FFIEC) members have just issued statements warning financial institutions of the risks associated with cyber attacks on Automated Teller Machine (ATM) and card authorization systems, and the continued distributed denial of service (DDoS) attacks on public-facing websites. Receiving warnings about cyber attacks is nothing new, but the fact that the FFIEC listed out “steps the members expect institutions to take to address these attacks” is very interesting. Rarely do you see organizations say they “expect” security measures to be undertaken in the face of a specific threat. But here, clearly the FFIEC is not so shy.

    Taken together, one starts to see a very interesting picture develop. Namely warnings about cyber threats are growing more specific, and the language being used to urge action is growing more aggressive. At the same time, you are also now seeing financial institutions actually punish victims of cyber attacks by deeming them less-attractive investment options.

    Overall, this is another sign that we are more inexorably moving in the direction of real financial harm being suffered as a result of cyber attacks, and the conditions being ripe for litigation to compound the losses. I would certainly expect that this will lead to even greater investment in and care devoted to cyber defenses. If it did not, then one certainly wonders how soon management could be faced with expensive litigation aiming to it personally accountable for cyber attack losses.

  • You Can Now Stream The 'Game Of Thrones' Premiere On Xbox For Free
    There’s good news for everyone who missed the “Game Of Thrones” Season 4 premiere on HBO over the weekend (or for the few of you who didn’t pirate it).

    Starting April 8, the premiere episode will stream for free on Xbox 360 and Xbox One systems. The episode will also be available for free through on-demand platforms of multiple cable and satellite providers. The promotion will last until April 14 as part of Microsoft’s plan to bring more subscribers to its streaming service.

    HBO says the promotion has been in the works for a while and was not in response to online piracy numbers.

    The “Game Of Thrones” Season 4 premiere is currently on pace to be the most pirated TV episode ever, with 1.17 million illegal views in the first 15 hours online, according to Excipio.

    Just remember: All men must watch.

    “Game of Thrones” airs Sunday at 9 p.m. EDT on HBO.

  • Mysterious White Light On Mars Seen In Images Taken By NASA's Curiosity Rover (PHOTOS)
    Is a strange speck of light on Mars evidence of intelligent life on the Red Planet?

    That’s what some are asking after what appears to be a bright white beam of light shining from behind the Martian dunes showed up in images taken by NASA’s Curiosity rover.

    Scroll down for photos.

    Scott Waring of the website UFO Sightings Daily noticed the mysterious spot in a photo taken by the rover on April 3, or sol 589 (a sol is a day on Mars). Waring wrote:

    An artificial light source was seen this week in this NASA photo which shows light shining upward from…the ground. This could indicate there there is intelligent life below the ground and uses light as we do. This is not a glare from the sun, nor is it an artifact of the photo process. Look closely at the bottom of the light. It has a very flat surface giving us 100% indiction it is from the surface.

    weird mars light

    The spot also appears in an image taken on April 2 from a slightly different angle.

    Yet a scientist at NASA’s Jet Propulsion Lab points out that while the light appears in the images taken by the rover camera’s “right-eye,” it doesn’t appear in images taken only seconds later by the camera’s “left-eye.”

    mars light two

    To the JPL scientist, Dr. Justin Maki, the facts suggest the light is not evidence of alien life at all. His theory?

    “One possibility is that the light is the glint from a rock surface reflecting the sun,” Maki told The Huffington Post in an email. “When these images were taken each day, the sun was in the same direction as the bright spot, west-northwest from the rover, and relatively low in the sky.”

    The light could also be simply a photographic artifact resulting from the “charge-coupled device” (CCD) that the camera uses to capture images.

    “The rover science team is also looking at the possibility that the bright spots could be sunlight reaching the camera’s CCD directly through a vent hole in the camera housing, which has happened previously on other cameras on Curiosity and other Mars rovers when the geometry of the incoming sunlight relative to the camera is precisely aligned,” Maki added.

    Others have suggested the culprit may be cosmic rays–charged atomic particles in space–that smashed into the camera’s detector.

    Whatever the light turns out to be, it’s not the first time anomalies have been spotted on the surface of Mars. Other strange objects–since explained–have included a rat-shaped rock, an “iguana,” a “jelly donut,” and a rock that seemed to appear from nowhere.

  • Tech Marketing Reinvented: Are You in the Revolution or Evolution Age?
    Late last month, #AdobeSummit, The Digital Marketing Conference, has been dropping knowledge in Salt Lake City, Utah. There have been 7000 people in attendance from digital marketers, partners, Sephora and Kickstarter CEO to Robert Redford.

    2014-04-08-ivoLukasadobesummit.jpg
    What golden nuggets of knowledge have we gathered over the last 72 hours? Here’s the scoop!

    The combination of evolution and revolution will increasingly drive the marketing industry in the future. In fact, it’s happening right now. As quickly as social media messages are posted, tweeted, Instagramed, etc. marketing tactics and strategies must move with them in order to ever even think about being ahead of consumers. Today, 40 percent of all marketers want and need to reinvent themselves, but only 14 percent actually know how to do this. Nearly a third of marketers feel that their companies aren’t adapting to change quickly enough and 30 percent say they need more skills in digital marketing, says John Mellor, VP of strategy and digital marketing. Besides some great stats, Adobe also unveiled its latest digital marketing solution, the Adobe Marketing Cloud.

    Digital marketing is not just about tech tools, though. Reinvention requires risk. Being passionate and authentic — even if this means being vulnerable — is intimidating, but also rewarding according to Robert Redford, who said, “Not taking a risk is a risk.”

    Being authentic also plays a huge role in digital marketing. It’s the “Age of the Customer” which means interaction and engagement are more critical than ever. Being a customer-centric organization will pay off, especially if you regularly make personalized interactions. In our digital age, this means catering to customers’ convenience — on social media, mobile apps, and online TV. Adobe’s future will focus on innovation and rely on video content, mobile interaction and targeted ads/locations, said Aseem Chandra, VP of AEM ADOBE.

    With this shift in thinking and need for being one step ahead of customers, marketers are coming up on a serious crossroad: will your marketing reinvention be a revolution or evolution?

  • Sheryl Sandberg Explains Why College Graduates Need To 'Lean In'
    NEW YORK (AP) — It’s been a year since Sheryl Sandberg came out with “Lean In,” her best-selling manifesto for working women. Since then, over 1.75 million copies have been sold; the book’s out in 28 languages, and will be in eight more by the end of 2014 (a deal was just made for a Kurdish edition.)

    And Sandberg’s professed goal of seeing 1,000 Lean In “circles” – small support groups – formed within a year has been exceeded, actually 16 times over. The Lean In foundation says more than 16,000 have formed, in 72 countries. As she often does on her travels, Sandberg, the chief operating officer of Facebook, met with one such group in China. “That was an emotional experience,” she said. “I told them this was my dream.”

    There are also 310 Lean In circles on college campuses, where, Sandberg says, she’s found that graduating students are craving more age-specific content than the book provided. And so, “Lean In: For Graduates,” out Tuesday, includes the original text enhanced with new chapters, many containing concrete advice for graduates. For example: How to craft a resume (and get rid of those typos!). How to handle a first interview. And how to negotiate a first salary.

    Sandberg spoke to The Associated Press this week, her first U.S. interview about the new book. She also addressed those persistent rumors that she may be interested in a future in politics, and the continued debate over the word “bossy.” (The interview has been condensed and edited for clarity.)

    AP: The original book resonated so strongly. Why the need for a new edition?

    Sandberg: The most common question I get is, “I really want to `lean in,’ but HOW?” Especially from younger people. So this is an attempt to answer some of those questions. Also, since “Lean In” was published, so many people wrote us these amazing stories that I just wanted a chance to share. The broadening perspective is really good. This gives us a chance to address explicitly women of color. And men `leaning in.’ For one woman, her `Lean In’ moment was testifying against her rapist. It was hard to choose only 12 stories.

    You know, if we get to equality, it’s going to be THIS generation that does it. And they’re going to have to start from the beginning of their careers.

    AP: Three years ago, you gave a graduation speech at Barnard, which got everything started. Is there anything different you’d say in that speech today? (Note: Sandberg will give another commencement speech next month – at City Colleges of Chicago, a large community college system.)

    Sandberg: Yes, I’m learning a lot from this process. What I would add now is the importance of supporting each other as we “lean in.” I think what all these Lean In circles speak to, and what we suspected but didn’t know, is how important it is to surround yourself with peers and make an explicit commitment to figuring out what your goals are, and going for it. So I would probably have added: “And don’t do this alone!”

    AP: How receptive has this new generation been to your message?

    Sandberg: I’d say I’ve found this generation very receptive, and really hungry for specifics. Which is why we got these chapters written. About the smallest things, like don’t make typos on your resume! It’s a shocking thing how many great graduates from great schools make mistakes. And do basic research. This is not your father’s job search.

    AP: What about male graduates? Are they thinking about supporting women?

    Sandberg: What’s clear is that we won’t get to equality by just women working on it alone. We only get to equality if men and women work on it. And it has to be men doing it not just as a favor to women in their lives, but because it’s good for THEM. And we can’t wait until men are senior. It has to be the millennial men coming into the work force.

    A bunch of the surveys show that millennial men are much more interested in work-life balance, much more interested in having lives that are meaningful. The real question is, is that going to translate into doing more diapers, doing the laundry? Because that’s what this takes.

    AP: We have to ask: There have been rumors about your interest in political office in California. Where do you stand?

    Sandberg: I’m not running for office. Listen, I love Facebook. I really do. I love tech. I love how we connect people. And I love Lean In! I’ve met with circles all over the world. I have no plans to give this up.

    AP: Let’s talk about the word “bossy.” You’ve launched a campaign to ban the word, when talking about girls. Some people have raised objections, saying that “bossy” isn’t necessarily a damaging word, or on the other hand that “bossy” behavior is not necessarily to be encouraged.

    Sandberg: The goal of Ban Bossy is to make people aware of how deeply entrenched our stereotypes are about women in leadership. It’s a program with the Girl Scouts, designed to address a problem, which is that by middle school, more boys than girls want to lead, and that continues into adulthood.

    My daughter has been called bossy. Lots of little girls are. My son has never been called bossy. And those patterns continue.

    Listen, I always say: Next time you’re about to call a little girl bossy, say instead that that she has executive leadership skills. Everyone laughs. But then I say, think about saying that a boy has executive leadership skills. Nobody laughs. It’s not funny! What that points out is how different our expectations are about boys and girls.

    So the debate about “bossy” is fantastic, because every single person who talks about it starts out by acknowledging that we have different expectations for leadership in girls and boys – which is exactly what the point was.

  • It's Not The Video Games That Are Making You Angry, You're Just Bad At Them
    Grand Theft Auto. Call of Duty. God of War. These ultra-violent video and computer games get a bad rap for their bloody battle scenes and disturbing player missions, as concerned parents and media experts fear that the gory screen imagery could translate into real-world violence.

    But according to a new study by researchers at the University of Rochester in New York, even a seemingly benign game like Tetris can leave players with feelings of post-game aggression. The findings were published online in the March edition of the Journal of Personality and Social Psychology.

    “People think just watching violent games and imagery is the basis for post-game aggression,” said University of Rochester psychology professor Richard Ryan, Ph.D., in a phone interview with the Huffington Post. “But as we studied it, there are other dynamics: the competitiveness in games, the frustration you can have about [failing to] master it. Those are the things that seem to be most associated with post-game aggression.”

    Ryan conducted a series of seven experiments with almost 600 college-age participants, who were tested for levels of aggression after playing certain video games. The experiments varied in structure and tested participants’ aggression levels after playing either violent or nonviolent games, or the same game made either violent or nonviolent. But they were also tested after playing a non-violent puzzle game (Tetris) that had been manipulated so that players either used an intuitive, easy-to-understand controller or an overly difficult, confusing controller.

    tetris
    The image above shoes how controllers were configured to be either intuitive or difficult to learn for Tetris games.

    Ryan found that if the game was too difficult to master, or if the poorly designed game left a player feeling frustrated, the study participants were more likely to exhibit higher levels of post-game aggression, no matter what the content of the actual game was. In one particular experiment, participants were asked to keep one hand in ice-cold water for 25 seconds (a painful experience), and they were told that the previous participant had assigned them that length of time. They were then asked to play Tetris with either a simple or a difficult controller. After the game was over, they were asked to assign the next participant a certain amount of time to submerge their hand in the ice-cold water.

    Participants who played the frustrating game of Tetris assigned the next players an average of 10 seconds more of chilled water time than the participants who played the simple Tetris game. In other words, participants who had left Tetris feeling frustrated wanted the subsequent player to suffer more.

    “One of the basic sources of anger is frustration in video games of all sorts, whether you’re playing Angry Birds or World of Warcraft,” Ryan concluded.

    Iowa State University media and child development expert Douglas Gentile, Ph.D., who was not involved in the study, praised Ryan’s experiments for showing that the need to feel mastery or competency is a vital one — and frustrating those needs can be deeply upsetting for players.

    Ryan’s experiments only assessed the short-term effects of video games and the potential for minor acts of aggression after playing — which means these games aren’t necessarily an indicator of serious violent acts in the long-term. Gentile, who also studies the effects that video games have on real-world actions, published a study last month that examined the long-term effects that violent games can have on children.

    He found that while there was no direct causal effect between violent video games and real-word violence years later, repeated violent gaming seemed to shape the way children thought about the world. For instance, Gentile found that children who played violent games sometimes started to think more aggressively about their surroundings over time — like being hyper-vigilant for enemies or thinking it’s OK to respond aggressively to provocation.

    Still, Gentile cautioned against the conclusion that violent video games are a major risk factor for physical aggression.

    “Violent video games are just one risk factor. They’re not the biggest, and they’re not the smallest,” said Gentile. “They’re right in the middle, with kind of the same effect size as coming from a broken home.”

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